Santander Arena Marks a New Chapter for Live Entertainment in Chile
Key Takeaways
Public officials, artists and special guests gathered last night to celebrate the official launch of Santander Arena and its future as one of Latin America's leading entertainment destinations.
Santander Arena officially debuted its new name last night, marking the beginning of a new naming rights partnership between the venue and Banco Santander.
For nearly two decades, the venue has been at the center of Chile's live entertainment landscape. The No. 1 ranked venue in Latin America, it welcomed more than 1.8 million fans in 2025 and continues to host leading artists from Chile and around the world.
With this launch, which included the unveiling of the new logo, Santander officially becomes the venue's lead sponsor after acquiring the naming rights. As of tonight, the venue that has hosted the country's most important concerts and events officially becomes Santander Arena, marking the start of a new chapter in its history.
"Today we take a very important step as we begin to bring this partnership to life and officially unveil the Santander Arena logo. We want to join, with great respect, a story that holds deep meaning for millions of people — preserving what has made it a landmark while helping carry it forward into the future. At Santander, we believe music has a unique ability to bring people together, and alongside Santander Arena, we want to create new, memorable experiences for our customers and for everyone who loves music," said Andrés Trautmann, General Manager and Country Head of Santander Chile.
The new name made its official debut last night during a launch event at Santander Arena. Public officials, artists and special guests gathered to celebrate the venue's history and look ahead to its future. The evening also featured performances by the Orquesta Solístico of Santiago, conducted by Paolo Bortolameolli, and DJ Russell, who kicked off the celebration.
"We are delighted to begin this partnership with Banco Santander and introduce Santander Arena to fans," said Álex Rebolledo, CEO of Santander Arena. "The venue will continue to deliver the world-class entertainment experiences fans have come to expect, while creating new opportunities to bring people together through music, culture and live events."
As Santander Arena begins its next chapter, the venue will continue bringing leading artists, events and live experiences to fans across Chile and the region.
To learn more and view upcoming events at Santander Arena, visit www.santanderarena.cl