PepsiCo Brings New Food and Beverage Experiences to More Than 110 Live Nation Venues in the U.S.
Key Takeaways
New multi-year partnership expands the availability of PepsiCo Beverages and PepsiCo Foods snacks to more than 110 concert venues across the U.S.
Select venues will introduce new menu items created by the PepsiCo Foods and Live Nation culinary teams
Today, PepsiCo announced a new multi-year partnership that brings PepsiCo’s food and beverage portfolio to more than 110 concert venues across the U.S., along with new menu items created specifically for fans.
Fans at venues like Northwell at Jones Beach Theater, Credit Union 1 Amphitheatre, Hollywood Palladium and Tabernacle presented by iTHINK Financial will be able to select from a broad range of PepsiCo beverages including Pepsi®, Pepsi® Zero Sugar, Mountain Dew®, Starry®, Mug® Root Beer, Tropicana® Lemonade, and poppi® Strawberry Lemon.
Fans will also find PepsiCo Foods favorites including Lay’s®, Doritos® (Cool Ranch® and Nacho Cheese), Cheetos® (Regular and Flamin' Hot®), and Miss Vickie’s® snacks, alongside regional favorites selected for local venue tastes, including Cheetos® Flamin' Hot Limon, Doritos Dinamita®, Funyuns® Flamin' Hot®, Fritos® Chili Cheese and Ruffles® Cheddar snacks.
“We are proud to elevate the concertgoing experience through the power of iconic brands, refreshing beverages and memorable culinary experiences,” said Scott Finlow, Chief Marketing Officer, PepsiCo Away from Home. “Live music and great food naturally bring people together, and this partnership creates new opportunities to engage fans with the brands they already love, while introducing menu offerings and experiences created specifically for the venue, making every concert even more unforgettable.”
At select venues, the PepsiCo Foods and Live Nation culinary teams worked together to create new menu items inspired by flavors fans already love. The new offerings include Street Corn Doritos Loaded™ Nachos, the new Tostitos® Queso Blanco cheese dip, and a Flamin’ Hot ® sauce marinated tofu.
“Our goal is to create hospitality experiences that make attending a show even more memorable,” said Andy Yates, Head of Food and Beverage, Live Nation. "PepsiCo beverages and snacks are the perfect complement to our food and beverage program. This partnership allows us to enhance the fan experience by offering options like Doritos and Walking Tacos, gluten-free Sabra Hummus and a wider variety of sodas.”
This collaboration reflects PepsiCo’s ongoing efforts to reach fans not just through what they consume, but through the experiences that shape their lives, making every moment more refreshing, more flavorful, and more enjoyable.
"This partnership shows what's possible when two industry leaders combine their strengths to create a better fan experience," said Hugh Roth, Chief Customer Officer, PepsiCo Away from Home. "Together, Live Nation's entertainment destinations and PepsiCo's food and beverage portfolio give operators more ways to meet evolving consumer preferences, drive sales and enhance the guest experience.”