Live Nation Backs Creator Nation To Build The Next Generation of Creator-Led Business
Key Takeaways
Co-founded by Scott and Alexis Fisher, Creator Nation will help creators turn followers into lasting fans and build enduring businesses.
Backed by Live Nation, the company will support creators across content, commerce, brand partnerships and live experiences.
Creator Nation will acquire and scale creator-management firms and adjacent businesses, with its first acquisitions expected in the coming months.
Live Nation, the world's leading live entertainment company, today announced Creator Nation, a new company designed to help creators turn audience attention into lasting fan relationships and enduring businesses. Led by co-founders Scott and Alexis Fisher, Creator Nation will support creators across content, commerce, brand partnerships and live experiences. Backed by a capital commitment from Live Nation, the company will acquire and scale creator-management firms and adjacent businesses, with its first acquisitions expected in the coming months.
Creators have built some of the biggest audiences in entertainment. Their next phase of growth will be defined by how many fans show up for them: buying the products they make, following them into new content and brand partnerships, and turning out when they go live.
"Creators have proven they can build enormous audiences, but the infrastructure around them has not always kept pace," said Scott Fisher, co-founder of Creator Nation. "We're building Creator Nation to give creators and the teams supporting them the resources to turn that influence into businesses designed to last.”
Founded by Creator Economy Pioneers
Scott and Alexis Fisher started building in the creator economy 15 years ago and helped write its playbook.
Scott founded Select Management Group and led it through its full acquisition by Propagate Content in 2025. Select's roster spans more than 500 creators with a combined audience of over one billion. Select also co-produces the Hulu hit The Secret Lives of Mormon Wives and co-created consumer brands including Hairitage and Sacheu, which have driven hundreds of millions of dollars in sales.
Alexis founded Timeline Management, building it across music and creator management, branding and touring. She brought the Dallas Cowboys Cheerleaders, The Secret Lives of Mormon Wives cast and Gracie's Corner to the stage and has been recognized in Variety's Dealmakers Impact Report. Timeline, backed by Live Nation since 2024, will continue to operate separately from Creator Nation.
"Bringing creator-led shows to the stage showed us how a strong relationship with fans can open the door to entirely new opportunities," said Alexis Fisher, co-founder of Creator Nation. "Creator Nation gives us a platform to do that for many more creators, across every part of their business."
Backed by Live Nation
Live Nation is Creator Nation's capital partner and strategic backer. The Fishers will lead the company with their own team, drawing on Live Nation's experience and resources where they can help creators and portfolio companies grow.
"Creators are increasingly building careers that look a lot like broader entertainment businesses, with opportunities across content, live, brands and commerce," said Michael Rapino, President and CEO, Live Nation Entertainment. "Scott and Alexis understand how to help talent build those businesses for the long term, and we see a lot of opportunity to support that growth."
What's Next
Creator Nation is already deploying capital to build its team and operating capabilities, with hiring underway across creator strategy, commerce, touring, data, operations and marketing. The company will also work directly with brands and marketers on partnerships and campaigns that create new opportunities for creators and its future portfolio companies.