Live Nation And Bizarro Partner To Expand Live Latin Music In Chile
Key Takeaways
Live Nation will make a majority investment in Bizarro Chile to expand live Latin music in Chile and support the growth of Latin artists across the region.
The partnership combines international expertise with local market knowledge to bring more opportunities to artists and better live music experiences to fans across Chile.
Live Nation Entertainment and Bizarro today announced they have signed an agreement to establish a partnership to expand live Latin music in Chile, supporting the growth of Latin artists across the region. The transaction remains subject to regulatory approval.
As part of the agreement, Live Nation will make a majority investment in Bizarro Chile. Bizarro Founder Alfredo Alonso will continue leading the company's creative and strategic direction, building on the concert promotion business he founded in 2008.
Together, Live Nation and Bizarro will combine international expertise with deep local market knowledge and strong relationships with Latin artists, bringing more opportunities to artists and even better live music experiences to fans across Chile.
DG Medios, Live Nation's long-standing partner in Chile, will continue playing a central role in the growth of international live music events in the country, while Bizarro will contribute its expertise in the development of Latin artists and local content.
"Chile is one of the most dynamic music markets in Latin America, and a priority for Live Nation," said Michael Rapino, President and CEO of Live Nation Entertainment. "This agreement with Bizarro complements our existing partnership with DG Medios and strengthens our commitment to Chile and the growth of Latin music across the region."
"Bizarro was built with the purpose of connecting Chilean fans with the best live entertainment in the world", said Alfredo Alonso, Founder of Bizarro. "Partnering with Live Nation is a tremendous opportunity to enhance everything we have built, opening the door to even more artists, larger stages and new experiences for audiences across the country."