Billboard Recognizes Five Live Nation Executives in Its 2026 Latin Power Players List

Key Takeaways

Hans Schafer is named Latin Executive of the Year, joined by Jorge Garcia, Fabi Kulick, Manuel Moran, and Viviana Suarez.

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Billboard has recognized five Live Nation executives in its 2026 Latin Power Players list, naming Hans Schafer Latin Executive of the Year.

Schafer, Senior Vice President of Global Touring, has helped lead tours for some of Latin music’s biggest artists, including Bad Bunny, Young Miko, Karol G, Feid, and Rauw Alejandro, as their live audiences continue to grow around the world.

Over the past five years, he has played a key role in expanding opportunities for Latin artists across North America, Latin America, Europe, Australia, and Asia, helping bring major tours to new markets and audiences.

Joining Schafer on this year’s list are Jorge Garcia, Global Tour Promoter; Fabi Kulick, Vice President of Latin Tour Marketing; Manuel Moran, Vice President of Latin Touring; and Viviana Suarez, Vice President of Latin Touring for Live Nation Latin America.

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From left to right: Hans Schafer, Jorge Garcia, Fabi Kulick, Manuel Moran, and Viviana Suarez.
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The five honorees will be recognized during Billboard Latin Music Week in Miami, taking place October 19–22.

See Billboard’s full 2026 Latin Power Players list here.

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